Audience planning
Review your available, permission-based guest list and organize useful groups, such as past leisure guests or repeat visitors, where the data supports it.
Email Marketing
Give past guests a reason to book again.
Stay in touch with guests who have chosen to hear from your hotel. We plan and manage email campaigns around their interests, your available rooms, and the reasons they might return.
A useful message starts with a clear reason to send it.
A past guest does not need every offer. A seasonal invitation, a local event, or a thoughtful follow-up can be more useful when it fits their stay and interests. We help you choose the audience, shape the message, and give readers a clear route to your direct-booking page.
What the service covers
Campaign writing and design
Prepare subject lines, email copy, layouts, and booking links that reflect your property. Agree on the offer and approval process before sending.
Campaign timing
Build a sending plan around seasonal demand, upcoming events, and return-visit opportunities. Review frequency so messages stay relevant.
Reporting and refinement
Review delivery, clicks, unsubscribes, and booking activity where tracking is available. Use those findings to improve the next campaign.
How we work with you
Review your starting point
Discuss your email platform, contact permissions, guest data, brand materials, and direct-booking destination.
Agree on a campaign plan
Choose the audience, message, offer, schedule, and approvals with your team. Confirm which platform connections are needed.
Send, review, and adjust
Prepare and send approved campaigns, check available results, and refine future messages together.
An example campaign
An invitation to return for a local event
Your hotel has rooms available during an upcoming event. An email to a relevant group of past guests can explain the event, show the stay experience, and link directly to booking. Where tracking allows, the team can review which visits and reservations followed the campaign.
Questions about email marketing
Can you use our current email platform?
We review your platform and access during setup, then confirm what we can support and any changes needed before work begins.
Do we need an existing guest list?
An existing list of guests who have agreed to receive marketing is a useful starting point. If you do not have one, we can discuss appropriate ways to invite sign-ups through your own guest touchpoints.
Does this include social media?
Social Media Marketing is a separate service. Email focuses on your contact list and direct follow-up; social focuses on public content, discovery, and conversations. The two can share a campaign plan.
Can you show which bookings came from email?
Where the email platform, booking engine, and analytics support it, we can review booking activity alongside campaign links. We confirm the available tracking during setup; not every booking can be attributed to an email.
Explore our other services
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