Content planning
Create a calendar around your property, local events, seasonal travel, and current offers. Agree on channels, formats, and posting frequency.
Social Media Marketing
Show guests what makes your hotel worth visiting.
Help travelers picture a stay at your property. We plan and manage social content around your rooms, amenities, neighborhood, and offers, with a consistent voice and a clear path to learn more or book.
Make your property recognizable before the booking.
The details guests care about are already part of your hotel: a comfortable room, a good breakfast, a convenient location, or a place to unwind. We turn those details into a planned stream of content, rather than a rush to find something to post.
What the service covers
Creative and captions
Develop posts and captions from approved property photos, videos, and brand materials. Keep the content accurate to the experience guests can expect.
Publishing and coordination
Schedule approved content on the agreed channels. Set clear responsibilities for comments, messages, and guest questions that need your hotel team.
Performance review
Review reach, engagement, profile visits, and website clicks where available. Use the results to understand which stories and formats interest potential guests.
How we work with you
Get to know the property
Review your social accounts, audience, brand voice, photo library, and the features that matter most to your guests.
Build and approve the calendar
Agree on themes, formats, posting cadence, and an approval process. Identify any new property photos or videos needed.
Publish and learn
Publish approved content, review available results, and adjust the next content plan with your team.
An example campaign
A weekend stay, told through the property
A short sequence of approved room, breakfast, and neighborhood images can help travelers understand a weekend at your hotel. A clear caption and booking link connect that story to the next step. The team reviews engagement and website visits to see what drew interest.
Questions about social media marketing
Which social platforms do you manage?
We choose the platforms with you based on your audience, existing accounts, and available content. Channels, access, and publishing frequency are confirmed in the service scope.
Is paid advertising included?
Paid campaigns, advertising spend, and any campaign-management work are agreed separately. This service page describes content planning, creation from agreed assets, publishing, and reporting.
Do you provide photography or video shoots?
We start with approved property materials. If new photography or video is needed, we agree on how it will be sourced and any additional scope before proceeding.
Who answers guest messages?
We agree on responsibilities during setup. Questions about reservations, complaints, and time-sensitive requests need a clear handoff to your hotel team or guest-support service.
How is this different from Email Marketing?
Social content helps people discover and get to know your hotel in public channels. Email reaches guests on your permission-based list with more direct, targeted follow-up.
Explore our other services
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